Who are the World’s Biggest Wine Consumers?

Spaniards drink an average of 133 glasses of wine a year, 17% less than in 2010

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Who are the world’s biggest wine drinkers? According to a recent study published by Constanza Business & Protocol School, Italians rank on the first position, followed by the French, Portuguese, Danish and Belgians. In Italy, each inhabitant drinks 337 glasses of wine a year, while the French drink 330 and the Portuguese 323. The Spanish, despite being a world power in wine production, don’t drink even half of it: barely 133 glasses. The monthly average is 11 glasses. It is really low if we compare it with the consumption in countries such as Denmark or Belgium, with much less wine-producing tradition.

These figures correspond to the year 2015, and consumption has been equally measured ever since 2010. The trend in Spain is clearly downward. In 2010, 20.98 litres per person per year were consumed. Last year, 17.25 litres, i.e. 17.81% less in five years. In some other countries, however, consumption has rocketed. Denmark consumes 20.37% more wine today than five years ago. Poland, 39.87% more. Mexico, 41% more than in 2010. Certainly, the most spectacular increase has taken place in China: 126% more in five years.

The report predicts that China will become the first wine consumer in the world in 2019, with more than 4.3 billion litres per year, followed by the United States (3.5 billion litres) and Italy (2.5 billion litres). However, according to the spending figure per person, the most interesting market is the Danish: each Danish citizen will spend more than €450 in 2019. The Swedish (441€), Italians (416€), Portuguese (393€) and New Zealanders (368€) are also promising good wine buyers. According to the report, the Spanish will spend an average of €177 per person in wine that year. Nowadays, each Spaniard spends €139 in wine.

To read the complete report, please click here.

 

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